As the classic Temptations song “Cloud Nine” kicked off Cory Johnson’s segment of “The Bloomberg Advantage” radio show, it provided the perfect introduction to discuss the cloud evolution. Our CEO Ron Hovsepian was a guest on the program to talk about Intralinks’ recent acquisition of cloud startup Verilume, but also to provide some insight into the future of the cloud computing market. As a company that has been around for over 15 years, we’ve worked to build our entire system around security and secure collaboration. Bloomberg Radio listeners had a backstage pass into the ongoing, massive cloud adoption transformation, still in its early stages and just beginning to take off. Even with all the mainstream acceptance of cloud technology, we are still only 3% penetrated in the cloud, which offers a huge opportunity.
Cory presumed one of the biggest concerns of cloud adoption is the lack of physical, tangible ownership of data. While consumers have grown accustomed to their music and photos living in the cloud, businesses tackle an entirely different obstacle apart from the “psychological barrier” of losing piles of CD covers or photo albums: data compliance. The segment discussed how businesses that store data in the cloud have an extra set of rules and regulations to deal with, and how Intralinks focuses on eliminating exposures and fears companies face by allowing data to be both “opened and tracked, yet closed and controlled.” Ron also shared with Cory that Intralinks’ acquisition of Verilume helps us to address some of our customers’ concerns around compliance because its technology helps “geolocate” the physical location of data, on the move or at rest.
The full segment exploring the latest trends and topics of security, diving into new encryption technologies, and revealing ways in which Intralinks is working to make the cloud more secure, can be found here.